20.3.09

Trail of Breadcrumbs 2: Trust!

Is it the subject matter? Is it the execution? Either way, this thing grabbed me.

Global Gathering have found an interesting way to reveal their lineup this year. Why should this even be an issue?

The truth lies in what it means to host an event. There is nothing, absolutely nothing to draw anyone to a music event, other than who is going to be there and the inpalpable nature of the crowd. The second one is your emotional draw, and is a branding job. The lineup, though. That's your meat. How to take the lid off the silver platter?

Most events have a fairly standard procedure for doing so - reveal most of the 'good' acts before sale date, and allow speculation and fever to build up around the identity of the headliners (promoters' note: this may very well be because the headliner hasn't confirmed, but that's another story). So it's a system of withheld information. But if this is only an strategy of patience, well, how is that interesting?

So GG wove the possibilities of interaction into it. Basically you drive the car, and every checkpoint reveals the identity of another headliner. That also gives you a little extra time, as does picking up fuel. Avoid cars and potholes.



The game is eminently playable. It has 4 buttons and 3 elements - not far from 'AVOID MISSING BALL FOR HIGH SCORE' (thanks Pong). You only go forward. The artists are not revealed in order of 'importance' so there's always motivation to keep trying - and yeah, I left unsatisfied with plenty left to uncover. I did discover the identity of a certain out-of-retirement duo that will guarantee I go, though.

It's simple, playable, and shareable. And there's a hell of a lot of bravery involved here. When was the last time you trusted consumers to use their skill to 'get' a piece of comms, let alone their intelligence>

Good job, Global Gathering!

P.S. I got 30th. Though that's certainly gone down by the time of post...

2 comments:

  1. Good find. I love the broad idea...but don't you think they could have done better than a car game? Maybe it's coz I'm a girl :)

    Come join coffee morning on Facebook - http://www.facebook.com/home.php?ref=home#/group.php?gid=46995052357&ref=ts.

    You can meet plannery people and debate social media and stuff. There's one this Friday but I'm personally predicting a hangover...

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  2. I initially thought that, but it proved too addictive to critique... but yes, perhaps you've preferred Bejeweled ;)

    Joined.

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