We had a talk from Jon Steel, superhero of planning and writer of Truth, Lies and Advertising, a bit of a bible on the old discipline. Oh, and he did got milk?, obviously. Like Moses descending from Mount Plan, he offered us idol-worshipping heathens ten insights into planning. A few that stuck out:
-Planning is logic and intuition in perfect harmony.
-Planning is born of anger. (grr!)
-Planning is a story.
-Planning is listening.
-Planning is about creating a sense of possibility.
Food for thought, there. And the structure of the presentation itself was something to think about. The ten-point list is a good way of making people listen as they know exactly how far through the presentation they are and aren't likely to get disheartened. They also provide something to make your notes around, and starting each section with the simple idea makes people want to hear more. All this was greatly aided by an inexhaustible supply of joyful anecdotes, that it would be a dream come true to match.
So cheers Jon.
Afterwards, Ben, Planning Partner at CHI introduced us to the group coursework - and it's a meaty one, got everyone's pulses racing - then plugged his very entertaining website. Cheeky monkey.
