Here's my bit - a madman's ramblings about recession psychology.
A Big Idea For Best Buy
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(what the bloody hell happened to the font? Use your imagination)
But the real payoff came when Ramzi (Yakob. No relation - or is he?) took the stage and went off on a beautiful, utterly impromptu serenade about the universality and creative depth of our concept.
We didn't win. She did. But I had a really, really good time.
Enjoy!
Still gives me goosebumps.
If by relation - you mean to Faris. Yes, he's my brother.
ReplyDeleteJeez, this industry :)
ReplyDeleteSee I knew it, same Faris hair! Can't believe it took you ten weeks to get that one :)
ReplyDeleteThat ad is amazing.
Nice, I mean exciting, deck, I guess I should upload the winning masterpiece and share the love :)
Good stuff. I had to do strategy for an anti-teenage smoking campaign, Russell was judging.
ReplyDeleteSomehow we came joint first - we were obviously in an easy year, this is much better.
Cheers Northern. I think the problem was that we got so wrapped up in the beauty (we thought) of our idea that we (I) forgot to articulate it properly. The restraint in Nicola's show is evident, and artful. Can't wait to see what Best Buy actually do...
ReplyDeleteI love it when the beat goes to half-time one the 'There's millions' line, before speeding up again for the last couple of bars. Genius.
ReplyDelete