The website has a nice flavour to it: a Guido Fawkes-style political blog that provides enough to entice people (e.g. the actual trailer), but isn't afraid to to have a lot of slightly impenetrable extras for the benefit of those who saw The Thick Of It and have been crying out for more Malcolm Tucker adventures for years now. Oh, and you can follow him on Twitter.
...and yes, it is 60, no, 70% about Tucker's capacity to work the phrase "Lubricated horse cock" into polite conversation, but he doesn't rule every scene. The beauty of the film is that every single character has a weakness, all of which are exploited at some time or other by someone else, and - oh yes - when the film reaches its conclusion, you have no doubt that every one is culpable in some way. And that's gotta make you think about what's happening today.
But don't despair! It is, at its core, very funny indeed. The mix of humour, human interest, and unabashed voyeurism at a secret world is irresistible. Which makes me think - we need one of these for ad agencies. Imagine! The toadying young account exec. The bothersome head-in-the-clouds planner. A foaming, psychotic head of traffic. The Client - always referred to with a mix of reverence and disdain, never seen. And various other one-dimensional stereotypes.
What d'you think? Any more compelling agency 'personalities' (not people!) the world needs to see? And who on earth could play them?
Bonus footage:
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