Showing posts with label Yes. Show all posts
Showing posts with label Yes. Show all posts

24.4.09

People Of The Now 9: Gemma

A shop space in Kingly Court. Beer and ink flow freely, intermingling with synthpop as the evening glides along.

Me: So, this is pretty awesome.
Gemma: It is? Oh, thank you! I'm so glad everyone likes it!
Me: Well, I think you've tapped into a zeitgeist here. I mean, everyone wants to draw, right? But something stops them...
Gemma: Yeah! I designed the new t-shirts and I can't draw, really...
Me: This a one-off thing?
Gemma: Not at all! We try and do something with every new line release at Lazy Oaf; this time we just wanted a bit of a drawing party. Only had two weeks to organise it, but its worked!
Me: Well, you've hit on the kind of thing where the people make the event. It's changing the way people act, you can see it.

Vlad: And maybe they'll come up with some new designs for you!
Gemma: Oh no, its nothing as serious as that! We just want people to come and well, draw! How are you guys getting on? Drawn yet?
Vlad: Yeah!
Me: ...I had my drawing inhibitions for a while. I've been trying to shake them for a year, and then something like this comes along and smashes it...
Gemma: Have a beer!
Me: We certainly shall. Oh and, isn't this basically the best job ever?
Gemma: It's got its good points!

The Lazy Oaf drawing club stays open all weekend in Kingly Court, Carnaby. It's awesome as all hell and deserves YOUR support.

8.4.09

Our APG Project: There's a magical place, we're on our way there...

After 10 weeks of hard thought, graft, and (some) dicking about, APG is over. The project brief was how to launch Best Buy in the UK, when it comes over in 2010. We answered it with verve and bombast, including reverentially watching the old Toys 'R' Us ad in silence.

Here's my bit - a madman's ramblings about recession psychology.

(what the bloody hell happened to the font? Use your imagination)
But the real payoff came when Ramzi (Yakob. No relation - or is he?) took the stage and went off on a beautiful, utterly impromptu serenade about the universality and creative depth of our concept.

We didn't win. She did. But I had a really, really good time.

Enjoy!


Still gives me goosebumps.