Our APG Project: There's a magical place, we're on our way there...

After 10 weeks of hard thought, graft, and (some) dicking about, APG is over. The project brief was how to launch Best Buy in the UK, when it comes over in 2010. We answered it with verve and bombast, including reverentially watching the old Toys 'R' Us ad in silence.

Here's my bit - a madman's ramblings about recession psychology.

A Big Idea For Best Buy

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(what the bloody hell happened to the font? Use your imagination)
But the real payoff came when Ramzi (Yakob. No relation - or is he?) took the stage and went off on a beautiful, utterly impromptu serenade about the universality and creative depth of our concept.

We didn't win. She did. But I had a really, really good time.

Enjoy!


Still gives me goosebumps.