So the 'Advanced Medical Institute' is ignoring the ASA's ruling that it must pull out early, with regard to the Longer Lasting Sex poster campaign. And this on the same week that Virgin Atlantic is applauded by others for its testostofest 25th anniversary campaign. Why is sex seen as a bit of harmless fun in some cases, degrading to our fragile minds in others? If anything, Virgin has offered a more graphic treatment of sex, while it is the AMI that have resorted to the abstraction of language:
The ASA is, in fact, slamming the ad for promoting a prescription product, which is undisputedly against guidelines. But can we believe that this has absolutely nothing to do with the 450 complaints received on grounds of taste? Personally, well done them for capturing attention (though using the word 'sex' is a bit of a gimmie), shame its a miss-sell. The controversy, if it can be fanned into a scandal, might generate even more notice. Whether you think that's a job well done is probably down to what you think advertising is for.
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